In this episode of The Music Marketer, Stevo Jacobs returns after a small hiatus to talk about the news of Spotify Direct Distribution and what this means for you. On September 20, Spotify announced that they will begin allowing a select group of independent artists the ability to upload their music directly to the platform without the need of a music distributor.

For those artists that own their own copyrights and do not have label or distribution agreements in place, artists can now log into their Spotify For Artists account, upload their music, fill in the metadata, and preview how the song will appear on Spotify. From the Spotify For Artists page, artists will be able to track payments, and when the money will be deposited into their bank accounts.

With the newly announced tool, Spotify is allowing indie artists to bypass traditional digital distributors, such as DistroKid, CD Baby, TuneCore, Stem, or Record Union.

As Spotify allows for uploads, many question whether or not this will direct distribution result in the Youtubification of Spotify? Listen to this episode of Spotify Direct Distribution below.